After a disjointed 1980s, IKEA had lost control of its range and had been close to losing its foothold and its identity. The stock exchange crash of 1987 led to a global economic crisis and was a turning-point – also for the world of design. Glass tables and colourful geometric patterns had to move aside. It was the early 1990s, and minimalism was making a comeback. British, Japanese and Italian designers started creating restrained design in light woods – something that was seen as typically Scandinavian. IKEA was surrounded by a design world that was successfully interpreting Scandinavian aesthetics.
IKEA PS collection
Scandinavia makes a comeback.
In the early 1990s, IKEA began a process to strengthen its identity as a design company. IKEA wanted to get back to its roots and manifest the aesthetic of Scandinavian simplicity. The result was IKEA PS, a recurring collection of innovative design at low prices.
“Shouldn’t you at IKEA be there too, among blond woods and simplicity?” The question was asked by Stefan Ytterborn, a Stockholm-based design entrepreneur, in a discussion with IKEA head of design at the time, Lennart Ekmark. After all, the company’s design roots came from the Swedish and Scandinavian style, so Stefan thought IKEA should reclaim some of its origins. Their discussion developed into a collaboration, where they worked with a group of designers to create a collection inspired by the Scandinavian style. But the aesthetic also had to meet the demands on production adaptation, necessary for IKEA to achieve a low price.
A Scandinavian addendum
Eighteen young Scandinavian designers created a collection with a strong, simple profile that would follow in the Scandinavian design tradition. It was called IKEA PS, as it was a kind of post script or addendum to the standard range. At the 1995 furniture fair in Milan, IKEA PS was presented under the theme of Democratic Design. The term summarised the company’s ambition to create products of good design and function, at low prices.
The first IKEA PS collection was very well received. New collections have since returned regularly. Over the years, both Swedish and international
have contributed products under different themes. The common denominator for all the collections has been to develop Scandinavian design and make good design available to the many people.See examples in the slide shows, from the first IKEA PS collection in 1995 to the latest one from 2017.
1995 – Democratic Design
The first IKEA PS collection was launched in 1995 in Milan, under the theme of Democratic Design. The collection was a renewal of the Scandinavian design tradition, and the launch was a huge success.
1999 – High design value
The second generation of IKEA PS, High design value, was launched in 1999 and was a progression in the process of renewing Scandinavian design. This time round, the focus was on further reducing prices to make good design even more available to more people.
2002 – Inside out – outside in
The third IKEA PS collection in 2002 came under the theme of Inside out – outside in. It contained products that were multifunctional and worked outdoors as well as indoors. To further reduce prices, all the designers worked on the factory floor. Strict production adaptation made it possible to avoid constructions that made the products more expensive.
2003 – Unlimited play
In 2003 it was the children’s turn, with IKEA PS Unlimited play. The challenge was to promote children’s development, motor skills and imagination, while making functional products. It was about creating endless opportunities for play.
2006 – What if
What if – the wildest ideas could be the smartest solutions? This was the starting point for the 2006 IKEA PS collection. The designers were challenged to think along new lines. They experimented with new materials, new technologies and new ways of working. The result was some wayward solutions and innovative ideas, manifested in unconventional products.
2009 – Never ending design stories
The IKEA PS Never ending design stories collection was launched in 2009. The point of departure was to think about roots, innovative use of materials, and taking responsibility for our environment. Thoughts that were transformed into innovative design.
2012 – Inspired by history, designed for today
When the 2012 collection – Inspired by history, designed for today – was created, the designers were encouraged to look back on the company’s 60 years of design. Based on this design history, they would then challenge and update things with innovative materials, new functions and sustainable production solutions.
2014 – On the move
The 2014 collection, On the move, was created for homes and lives in constant movement, ready for new situations and needs. Customers were encouraged to try to make more of the space they had. IKEA visualised urban people who were always on the move. The guiding principles were flexibility and an unconventional lifestyle.
2017 – Live it!
IKEA PS 2017 Live it! was for everyone who truly valued their independence. People who refused to align themselves with a traditional life of work-eat-sleep. It was about a lifestyle in which people chose freedom, and could see all the opportunities such a life could offer.